Startup Advice for Entrepreneurs – The Vegas Money Formula

The Vegas Money Formula teaches you how to make small bets on to break through the noise and accelerate return on your efforts.


If you’re ever listened to a professional in the internet marketing or startup area,you have probably heard advice that seems somewhat like that,”Figure out how to get an extra hour out of each day and use that opportunity to work.” Or perhaps you’ve heard that one,”Live onas little money as possible until you’ve got a profitable startup.”

I’m here to tell you that this information isn’t just outdated,but it may very well be the reason whyyou haven’t made much progress on your business idea.

The Vegas Money Formula may be the piece of the puzzle you have been missing. Your big break.

Why Most Startup Advice Out There Doesn’t Work Now

Organic Reach online Has Declined Dramatically

Lots of the gurus offering information online have been in existence since the early days of the Internet,when getting fans and views had been easier to hack than it currently is. These”experts” expect you to be able to publish something and get an organic audience exactly the same they did.

In March 2013 Google stated they were aware of 30 trillion pages on the web. By 2016 that amount was 130 trillion and 576,000 new sites are created every single day.

Because the Internet has grown so hugely,it’s more difficult to break through the noise and get discovered. Plus,platforms like Facebook and Google rely on ads to make money so their incentive to surface content is closely tied to earnings.

Take this for instance. When I started marketing years back,when a Facebook company page posted,16 percent of fans saw that article. That number has steadily declined. Unless you specifically cover to”boost your article,today’s average organic reach sits well below 1 percent.

If you want feedback from someone other than your mom or your best buddy,you must figure out how to break through the noise and get through to your target audience.

Later in this post I’ll teach you some techniques for actually reaching your audience so you get the feedback you need. But first,let’s debunk the”save your pennies” information that kills the advancement of numerous entrepreneurs.

Why A Scarcity Mindset Rarely Works,Especially for Entrepreneurs

Entrepreneurs tend to be dreamers. They solve problems since they’re able to imagine a bigger,better world that exists beyond the present moment.

– LaurenProctor32.com

Most startup coaches who promise”internet freedom” state that if you can hold on and save your pennies for long enough,you will eventually hustle your way to success.

I disagree.

To ask an entrepreneur to pull back from their vision and put their physical self in an embarrassing position is the most surefire way to detach them from their dream.

Rather,I recommend a mindset shift. If you can put yourself in a position in which you are not worried about how you’re going to cover next month’s rent,you can turn your startup endeavors into a hobby.

This lets you live comfortably,fuel up on real food and sleep,and spend your free time on leveling up with your small business.

Mindset is critical to everything we do. A mindset of drama,pursuit,and healthful gambling is central to the Vegas Money Formula.

What’s the Vegas Money Formula?

The Vegas Formula for Entrepreneurship is the normal practice of taking a small amount of extra budget from the close of each month and investing it in an experimentation framework that puts you in front of individuals who would potentially support your company.

I call the amount you should invest Vegas Money since it should be the quantity of money you can afford to lose without negatively impacting your everyday life.

The distinction between this and actual Vegas is that the home is truly just you (and not some massive smoke-filled casino dinging with slot machines).

Rather than throwing your money at a set of aces,you’re making small,incremental investments in your future.

Later in this article I’ll describe how to execute the Vegas Money Formula,but first let’s explore why it skyrockets your likelihood of success.

startup advice

Why The Vegas Money Formula Works So Well

What I enjoy most about the Vegas Money Formula is two things:

  1. Unlike actual gambling,the odds are not inherently stacked against you. In fact,when it comes to entrepreneurship or publishing on the internet,the more attempts you make,the more likely you are to get a hit or go viral. Publishing more and getting feedback from morepeople increases the odds that you’ll find your people and hit on something big.

    Ji Lin of Andreessen Horowitz came out this year and stated this to earn a comfortable wage in america,you only need 100 people who care enough about what you’re doing that they will support you. The more you get out there,the more likely you are to connect with those 100 people.

    Examples and models where these kinds of direct to money support channels exist comprise Substack,Mighty Networks,Memberpress,Thinkific or alternative course platforms,and more.

    If you monetize via e-commerce or something like BuyMeACoffee you’re still likely to need more than 100 fans,but the principle still stands.

    The Vegas Money formula puts you in front of people consistently. If you’re willing to learn from the comments that the formula gives you,you’re increasing your likelihood of locating the supporters you need to succeed.

  2. If you win big,the payouts offer an outsized return on your investment.

    There was a window after World War II when faithful office workers were basically guaranteed a job for a lifetime. Workers higher up on the corporate totem pole got company cars and expense accounts that allowed them to wine and dine without making a dent in their ever growing pool of wealth. For instance,this was a set of the wealthy class who always knew they could rely on an increasing savings account.

    Those times no longer exist and most people these days are forced to work on an hourly basis with perks,bonuses,or an expense account. In today’s world,the most likely way to earn outsized returns for yourself is to either raise your hourly rate or break away from trap of trading your time for money.

    The Vegas Formula serves to boost your worth and/or help you experiment with new monetization models that disassociate your own time from money.

    Now that you have context for what the Vegas Formula is and the way it works,let’s talk about how to incorporate it into your daily life.

How to Implement the Vegas Money Formula For Your Idea

Start with an Experiment (or Series of Experiments)

Map the Parameters and Key Performance Indicators (KPIs)

Spend Your Money Wisely

Celebrate the Results

Start Over,Only Smarter This TimeFor a free tutorial on how to do this,go to

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